Pamela Masters

Director, Choreographer & Teacher

Miss Pam

About Miss Pam

Miss Pam (pictured with Showtime Mommy, Nikki Chard) teaches students in dance and music theater and has been for the past 32 years. She is the director, choreographer, and owner of Showtime U.S.A. Saint Augustine (a singing and dancing performing group). Miss Pam is also the General Manager of the 4-ABA National Champions The Jacksonville Giants and Dance Team Coach for the Jacksonville Jewels, the Official Dance Team of the Jacksonville Giants.  Pam is the ABA General Manager of the Year for the 2015-2016 and 2016-2017 seasons.

Read More

She also coaches the Jacksonville Gems, the high school aged Junior Dance Team of the Jacksonville Giants, as well as being the “Dazzlers” Dance Team Coach at GRMS.  Miss Pam has also coached the Lady Jam dance team for the ABA basketball team the “Jacksonville Jam”.  She was also the Dance and Chorus Director at Menendez High School, the Menendez Marquee Show Choir Director and the MHS Magic and SAHS Jaquettes Dance Teams Coach.

Miss Pam has also been the Dance Director at St. Augustine High School and has taught music programs at James A. Long Elementary, R. B. Hunt Elementary, Beasley Middle School, and Cathedral Parish School.  She has also choreographed for special events at Pedro Menendez High School and has been a cheerleading coach at St. Joseph’s Academy.

Along with directing eight years of a Performing Arts Camp and producing thirteen casts in “Scrooge…A Christmas Carol”, Miss Pam has led her casts in performing in such places as the NBA Orlando Magic halftime, South Street Seaport (New York City), Walt Disney World (Orlando), International Dance Festival (Idaho), Universal Studios (Orlando), Carowinds Theme  Park in North Carolina, Olympic Centennial Park (Atlanta), Wild Adventures, Piccolo Spoleto Arts Festival (Charleston), Opryland U.S.A. (Nashville), Alabama Theatre (Myrtle Beach), Broadway at the Beach, Epcot Center, WTLV Channel 12,  Busch Gardens, MDA Telethon, WNFT Channel 47, Underground Atlanta, Six Flags Over Georgia, and many community and charity functions.

Alliah Hardee

Teacher at Showtime USA St. Augustine

Showtime USA performing at Putnam County Fair in Palatka, Fla., Saturday, March 25, 2017. (

About Miss Alliah

Alliah has been dancing for 16 years and began teaching dance at Showtime this past year as both an assistant and class teacher. She is a recent graduate of Showtime USA and is one of the newest members of the Showtime USA Alumni.  Alliah has trained with many choreographers such as Pamela Masters, Nappy Tabs, Julie Johnson, Shandon Kolberg, Oscar, and more. She has performed at many venues including half-time for the NBA Orlando Magic, Disney World Orlando, Busche Gardens, Six Flags, Universal Studios Orlando, Carowinds, and The Alabama Theater.  Alliah is a current member of the Jacksonville Giants Jewels Dance Team having previously dance as a Jacksonville Giants Gems Dancer, from 2011-2016 and was a member of the Jacksonville Giants Dunking Dancers for three years.

Alliah is the grand-daughter of Miss Pam and Mr. Matt.

Matt Masters

Business Manager, Sound & Audio Technician


Mr. Matt is the Business Manager and Sound Technician for Showtime USA.  Mr. Matt mixes the music for Showtime and runs the sound at all of the shows.